ATTN: Business Owners Who Want Their Marketing Emails
to Actually Get Opened, Read, and CLICKED
Get Your FREE Copy of My BOOK Now...
The Great Email Marketing Reset ...
Why Google, Microsoft & Yahoo Are Quietly Changing The Rules In 2025
(And The 4 Critical Adjustments Smart Business Owners Must Make Now)
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If you're like most of the savvy business owners I work with daily:
You feel frustrated watching your email open rates plummet, even though you've invested time and money in "expert" solutions that promised to fix everything...
You're exhausted from constantly adapting to new spam filters and algorithm changes, never knowing if tomorrow will be the day your revenue gets cut off...
You know deep down that the old "spray and pray" email tactics are dead, but nobody seems to have a clear answer about what actually WORKS in 2025...
You want to stop living in fear of algorithm updates and finally have a reliable system that keeps you reaching customers while your competitors get blocked...
You're ready to transform from constantly defending your sender reputation into being recognized as a "preferred sender" that major providers trust...
SCOTT A. HARTLEY
Inbox Optimization Specialist
Hurry, There are a Limited Supply of FREE Books...
Inside of Hit The Inbox You'll Discover...
What the REAL numbers reveal about the Gmail Promotions tab - and how it affects the profitability of your email marketing.
A surefire way to get all of your emails rejected by the mailbox providers (a horrible technique one email guru charges $10,000 to teach you)
How choosing the wrong place to host your website can sabotage your email marketing (how to know and what to do about it)
The reason you should ditch the email newsletter - and what you should send instead.
The 3 items every welcome email must contain to reduce the number of people who unsubscribe from your list.
The bizarre "14-day rule" that Microsoft uses to judge your emails... and why ignoring this invisible timeline could be quietly routing ALL your messages straight to spam
A stealth authentication error so common that it showed up in 92% of analyzed business accounts... yet most "email experts" have no idea how to detect it
Why having a "clean" email list isn't enough anymore... and the mysterious "engagement velocity" factor that actually determines whether you're viewed as a spammer
What police "known associates" lists have in common with your email marketing... and the shocking way innocent-looking links could be destroying your reputation
Most marketers focus on avoiding spam trigger words... while completely missing the hidden "context scoring" that actually determines email placement
The real reason big companies like Amazon, Macy's, and Chewy.com can "break" every email rule... while copying their tactics could be catastrophic for smaller senders
The counterintuitive email format that produced a 760% revenue boost in recent testing
The strange reason using popular link shortening services can instantly flag your emails as suspicious ... even if everything else about your campaign follows "best practices"
The counterintuitive reason why REDUCING your email list size can instantly BOOST your delivery rates by up to 300%
The "Anti-CAPTCHA Principle": How traditional bot-blocking methods could be costing you 40% of your opt-ins
A popular automation "shortcut" that briefly tricks spam filters... until it triggers a penalty that can take months to recover from
The deadly "engagement cascade" that happens when you ignore this one metric... and why it can suddenly cause ALL your emails to stop reaching ANY inbox
These seemingly innocent email addresses are secretly planted throughout the internet... and just ONE of them landing on your list could get your domain permanently blocklisted
The counterintuitive reason sending MORE emails could dramatically improve your inbox placement... but only when you understand this critical timing distinction
And much, much more...
Reserve Your FREE Copy Right Now...
Just pay $9.95 Shipping And We'll Include All of These Bonuses
( Over $365 Value ) For FREE ...
Bonus # 1
Laminated "Before You Hit Send" Checklist
$47 Value - Yours Free
Transform every email into a high-response money-maker with this comprehensive desk companion.
Unlike basic proofreading guides, this professional checklist covers everything from psychology-driven subject lines to response-boosting layouts.
In just 60 seconds, catch the subtle mistakes that kill engagement, ensure perfect presentation across all devices, and maximize your chances of getting opened, read, and acted upon.
Our clients keep this laminated checklist within arm's reach because it eliminates the constant "Did I forget something?" anxiety before sending important emails.
Bonus # 2
"Never Write A Boring Subject Line Again" Guide
$47 Value - Yours Free
Stop watching your best emails die in the inbox!
This comprehensive guide reveals 9 psychology-driven frameworks that make writing irresistible subject lines almost embarrassingly easy.
Unlike basic "swipe file" templates, these fill-in-the-blank frameworks leverage proven principles like the Zeigarnik Effect and Loss Aversion to capture attention instantly.
Perfect for business owners who hate writing - these frameworks work across every industry, from plumbers to high-end consultants.
Bonus # 3
"Click Control" CTA Framework Guide
$47 Value - Yours Free
Discover the secret "decision triggers" that make clicking feel inevitable!
This advanced collection reveals 10 battle-tested CTA frameworks that turn casual readers into action-takers.
Unlike basic "swipe files," each framework is engineered around specific psychological principles that align perfectly with how our brains make decisions.
Perfect for ethical business owners who want higher conversion rates while building trust.
Bonus # 4
"Open Rate Maximizer" Checklist
$47 Value - Yours Free
Recent changes to email algorithms are making it harder than ever to maintain consistent open rates.
This powerful companion checklist reveals 15 specific actions you can take (alongside your Hit The Inbox strategies) to help your emails bypass the Promotions and Updates tabs.
Unlike technical guides that focus on coding and authentication, these subscriber-focused strategies show you exactly how to craft messages that major providers recognize as valuable personal communication.
Perfect for business owners who want their important emails to actually reach their readers' main inbox.
Bonus # 5
Email Breakthrough Blueprint Session
$197 Value - Yours Free
Turn your email challenges into opportunities during this private 30-minute consultation.
We'll examine your current email approach, identify key improvement areas, and create a custom roadmap for applying the book's strategies to your unique business.
Perfect for action-takers who want expert guidance on maximizing their results. Limited spots available.
What Others Have To Say
About the Book
The rules of email marketing are changing dramatically in 2025. Major providers are implementing new engagement-based filters that will fundamentally change how they decide which messages reach the inbox.
For small business owners who rely on email marketing, this creates an unprecedented challenge.
If you've watched your delivery rates decline despite following all the "rules"...
If you're tired of constantly defending your sender reputation...
If you know the old approach to email marketing is dying but aren't sure what replaces it...
Then "Hit The Inbox" provides the clear path forward you've been searching for.
This isn't just another book about technical fixes or basic best practices. Instead, it reveals the NEW rules of email deliverability - showing you exactly how to:
Build and maintain "preferred sender" status with major providers
Create engagement-driven content that algorithms actually want to deliver
Transform your email list from a liability into your strongest asset
Protect your business from future algorithm changes
Implement the "4-Part Trust Framework" that keeps you reaching customers while competitors get blocked
Most importantly, you'll discover how to turn email marketing from a constant source of stress into a predictable, reliable revenue channel - without resorting to spam tactics or risky shortcuts.
About the Author
Scott Hartley
Scott A. Hartley is a Certified Inbox Optimization Specialist, direct response copywriter, author of Hit The Inbox, and founder of the company by the same name.
There are 100 ways to get email marketing wrong and only a handful of ways to get it right. Scott has helped over 350 business owners find the right ways for their businesses since 2018.
Scott has shared the stage with experts like Grant Cardone, Loral Langemeier, and Kim Walsh Phillips. His expertise has appeared in numerous publications and online sites including Mansell Media, Marketer Interview, Keap, and Marketer Magazine.
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